REBRAND: The folks at MSNBC (Microsoft + NBC) are going to keep the MS despite not being affiliated with either MS or NBC anymore. The network will be known as ‘My Source for News, Opinion, and the Wold’ or MS Now. Guess how much they spent on branding consultants? pic.twitter.com/Ixc3rSg0Rp

— @amuse (@amuse) August 18, 2025

In a move that’s as laughable as it is predictable, the far-left cable network MSNBC is ditching its old moniker for a shiny new one: “My Source News Opinion World,” or “MS NOW.” Announced on August 18, 2025, this rebranding comes amid Comcast’s spinoff of its cable assets into a new entity called Versant, severing ties with NBCUniversal and dropping the iconic peacock logo. But let’s be real—slapping a new name on this sinking ship won’t magically transform it from a biased echo chamber into a credible news outlet. MSNBC has long been America’s premier purveyor of progressive propaganda, and no amount of corporate reshuffling will erase its legacy of lies, smears, and unhinged leftist rants. As conservatives have pointed out for years, this network isn’t journalism; it’s activism disguised as news, and the rebrand is just the latest admission of defeat in the face of plummeting ratings and public distrust.

MSNBC’s history is a masterclass in how media bias erodes credibility. Launched in 1996 as a joint venture between Microsoft and NBC, the network started with some semblance of balance but quickly veered hard left under executives who prioritized ideology over facts. By the early 2000s, hosts like Keith Olbermann were turning prime time into a nightly tirade against conservatives, setting the stage for the network’s transformation into a Democratic Party mouthpiece. Fast-forward to the Trump era, and MSNBC became ground zero for the Russia collusion hoax, endless impeachment hysterics, and relentless attacks on anyone right of center. Rachel Maddow, the network’s star anchor, spent years peddling conspiracy theories about Trump being a Russian asset, only to see her viewership crater when the Mueller report debunked it all. As Breitbart’s John Nolte aptly put it, this rebrand feels like a “death blow” to a humiliated network that’s been exposed as fake news.

The timing of this rebrand couldn’t be more telling. Comcast’s decision to spin off MSNBC into Versant is framed as a business move, but conservatives know better—it’s a desperate attempt to distance the network from its toxic brand. Ratings have been in free fall, with MSNBC trailing far behind Fox News and even struggling against CNN in key demographics. In 2023, the network’s prime-time viewership averaged just 1.2 million, a 21% drop from the previous year, while Fox pulled in over 2 million. Post-2024 election, things got worse: MSNBC’s coverage of Trump’s victory was so unhinged that even liberal viewers tuned out. Joy Reid’s rants about “white supremacy” and Joe Scarborough’s flip-flops on Trump (remember when he called him a “fascist”?) have turned the network into a punchline. Now, as part of the spinoff, MSNBC is building its own newsroom, hiring journalists from outlets like The Washington Post—hardly a sign of impartiality.

But as Townhall noted, blaming the name for falling viewership is absurd; it’s the content that’s rotten. Critics on the right have been quick to mock the new name, “MS NOW,” which sounds more like a women’s health initiative or a dated software update than a serious news source. “MS NOW might as well stand for ‘My Sweaty Nards Occupy Wisconsin,'” quipped Breitbart’s Nolte, highlighting the absurdity. The Daily Wire piled on, calling it a “mocked” rebrand saddled by NBCUniversal’s corporate divorce. Why keep the “MS” at all? It’s a nod to the network’s Microsoft roots, but Microsoft bailed years ago, leaving MSNBC to fester in its leftist bubble. The rebrand includes a new logo—a bland blue background with red-and-white stripes—that screams “trying too hard.” As The Gateway Pundit reported, the network is removing the peacock symbol to “accelerate the distinction” from NBC, but that’s just code for admitting the old brand is tainted beyond repair.

Let’s not forget the litany of scandals that have defined MSNBC’s propaganda machine. During COVID, the network pushed endless fearmongering, demonizing conservatives who questioned lockdowns while ignoring Democratic hypocrisy. Hosts like Nicolle Wallace amplified the “fine people” hoax about Charlottesville, falsely claiming Trump praised neo-Nazis. And who can forget the Jussie Smollett fiasco, where MSNBC anchors rushed to blame Trump supporters before the truth emerged? The network’s obsession with January 6 turned every broadcast into a witch hunt, ignoring evidence of federal involvement or the peaceful nature of most protesters. As Newsmax detailed in their coverage of the rebrand, MSNBC’s commitment to “opinion journalism” is just a euphemism for bias—it’s why they’ve lost the trust of mainstream America. Public reaction has been savage, especially on X (formerly Twitter), where conservatives are roasting the rebrand mercilessly. Users like @realTuckFrumper highlighted the mixed reactions, with many calling it “not a joke” but a disaster.

Changing Names Won’t Fix MSNBC’s Reputation As A Left-Wing Propaganda Machine – Federalist

@SweetPeaBell326 shared a video of Trump mocking MSNBC as a “Ponzi scheme,” predicting its demise as “MSRIP” (MS Rest in Peace). Oli London (@OliLondonTV) noted staff panic over layoffs and name changes, with ratings in the toilet post-election. Even former insiders like Keith Olbermann slammed it, though from the left—proving the rebrand pleases no one. As @DogRightGirl posted side-by-side comparisons of MSNBC’s headlines before and after backlash, showing how they cave to pressure but never change their core bias. This isn’t MSNBC’s first attempt at reinvention. In 2010, they tried the “Lean Forward” campaign to position themselves as progressive competitors to Fox, but it only amplified their echo chamber. Now, with Versant CEO Mark Lazarus calling it a “well-funded startup,” the network is doubling down on independence—meaning more unchecked leftist spin. But as The Blaze pointed out, cutting “NBC” is part of a larger media shake-up, yet it won’t fix the fundamental problem: MSNBC isn’t news; it’s opinion masquerading as fact.

Their newsgathering will still rely on the same biased sources, and hosts like Maddow and Reid aren’t going anywhere. Rebecca Kutler, MSNBC’s president, insists “who we are and what we do will not” change, which is exactly the issue.Conservatives have long warned that networks like MSNBC are eroding democracy by pushing division and misinformation. From amplifying the Steele dossier to downplaying Biden’s cognitive decline, they’ve acted as the media arm of the DNC. The rebrand to MS NOW is a tacit admission that the old model is broken, but without a shift in editorial direction, it’s doomed. As Townhall’s second piece mocked, MSNBC thinks a name change will boost numbers, but viewers aren’t fooled. The Western Journal echoed this, calling it a “humiliated” network forced into change.In the end, MS NOW is just MSNBC 2.0—same propaganda, new wrapper. Americans are waking up to the bias, turning to independent sources and platforms like X for real news. This rebrand won’t restore respect; it’ll only highlight how far the network has fallen. Conservatives should celebrate: the left-wing media empire is crumbling, one failed makeover at a time. As Trump might say, it’s a total disaster.