Article is below this top vid by The Quartering 🛑 The Woke Reckoning: Target’s CEO Ouster and the Boycott Devastation Sweeping Corporate America
The Woke Reckoning: Target’s CEO Ouster and the Boycott Devastation Sweeping Corporate America
In a scathing video (ABOVE) that’s racked up views from frustrated conservatives, Target’s embrace of radical “woke” policies led to the firing of CEO Brian Cornell after the company’s stock plummeted amid widespread boycotts. The video, titled “Target Just FIRED Woke CEO After Stock CRATERS 64% Due To Boycotts Of DEI & Pride Policy!”, details how Target’s promotion of DEI initiatives and Pride merchandise—particularly items aimed at children like tuck-friendly swimsuits and gender identity books—alienated its core customer base. Conservatives celebrated the ouster, viewing it as a victory against corporate pandering to leftist agendas. As the narrator points out, shoppers have shunned Target for years, contributing to a 40% stock drop since 2021, with recent quarters missing earnings estimates and income falling 21%.
This isn’t an isolated incident; it’s part of a broader pattern where companies like Bud Light, Disney, and others have faced financial ruin from conservative boycotts over their aggressive promotion of progressive ideologies. Target’s downfall began in earnest with its 2023 Pride collection, which featured controversial items that many saw as grooming children into transgender ideologies. The backlash was swift: Customers boycotted stores, forcing Target to relocate Pride displays to the back and eventually limit them to online sales in 2024.
A former Target executive revealed that the “one item” sparking the firestorm was the tuck-friendly swimsuit for kids, which symbolized the company’s overreach into family values.
Shareholders sued, alleging the Pride push damaged stock prices, with banks downgrading shares and the market value evaporating by billions. Breitbart reported that a Target VP sat on the board of a K-12 transgender advocacy group, highlighting how corporate leadership mixed business with activism, costing shareholders $9 billion. By January 2024, Target axed its DEI program, citing an “evolving external landscape”—code for the Trump administration’s anti-DEI stance and ongoing boycotts. Ironically, this reversal prompted leftist groups to call for their own boycotts, but conservatives hailed it as proof that economic pressure works. Under Trump, Target further toned down children’s Pride apparel, a clear concession to the conservative uprising.
The financial toll was devastating: Stock fell 32% in the last year, 23% in six months, and the CEO’s exit came amid missed projections in six of the prior 13 quarters. This pattern of woke overreach and subsequent devastation extends far beyond Target. Anheuser-Busch’s Bud Light faced one of the most successful conservative boycotts in history after partnering with transgender influencer Dylan Mulvaney in 2023. The campaign, featuring Mulvaney in promotional cans, was seen as a slap in the face to Bud Light’s traditional blue-collar audience. Sales cratered: Down 17% initially, then 25.7% by late May, and a staggering 28.4% the following week.
The company lost its status as America’s top beer, with parent Anheuser-Busch hemorrhaging over $1 billion in revenue. Desperate measures followed, including sending free beer to wholesalers, but the damage lingered—sales plunged 26% in one week alone. The Federalist noted that this boycott’s longevity surprised even executives, underscoring conservatives’ growing power to hold corporations accountable. Trump himself weighed in, initially defending the company but ultimately highlighting how the Mulvaney fiasco undermined conservative efforts. Disney, once a family entertainment staple, has become another casualty of woke ideology. Parents have “broken up” with the Mouse House over its promotion of LGBTQ+ themes in children’s content and opposition to Florida’s parental rights laws. Fox News chronicled how Disney’s shift from wholesome stories to “woke” narratives eroded trust, leading to box office flops and subscriber losses.
Your money makes a difference as Conservatives are the majority of Americans. Together we can END the Marxism and anti-America BS that ANY company spews out – Mal
Films like “Lightyear” and “Strange World” bombed, attributed to overt progressive messaging that alienated conservative families. The company’s stance against Georgia’s abortion restrictions prompted boycott threats, but it was the grooming allegations in kids’ programming that fueled the fire. Disney’s market value tumbled, with conservatives mobilizing en masse, as seen in calls to boycott over its “woke” agenda. Other companies have felt the sting too. Tractor Supply faced a swift boycott after conservatives exposed its DEI and LGBTQ+ donations, leading to a rapid reversal and program cuts—a testament to organized activism. Jack Daniel’s parent company preemptively ended DEI initiatives to avoid a Bud Light-style backlash, acknowledging the risk of conservative boycotts.
Dove encountered calls for boycotts after partnering with a BLM activist pushing “fat liberation,” seen as another virtue-signaling misstep. PetSmart drew ire for Pride dog bikinis and donations to gender ideology groups in schools, echoing Target’s errors. The Federalist has documented how these boycotts require strategic organizing, not just outrage, to succeed against “woke capital.” Polls show Americans increasingly want businesses neutral, with conservatives leading boycotts against progressive pandering. National Review emphasized that conservatives must boycott relentlessly, as reasoning with woke executives fails.
Breitbart highlighted how CEOs now fear caving to woke employees, post-Disney’s Florida debacle. These cases prove that when corporations prioritize DEI, Pride propaganda, and leftist activism over customers, devastation follows. Stock crashes, sales slumps, and leadership shakeups are the new normal for those ignoring conservative values. The rise of the “woke cartel”—corporations aligning with progressive causes for virtue points—has met its match in empowered conservatives.
From Target’s CEO firing to Bud Light’s billion-dollar losses, the message is clear: Go woke, go broke. As more companies like Oreo face scrutiny, the boycott wave shows no signs of slowing, reclaiming corporate America from radical agendas.
Links
- Target hit with shareholder lawsuit after Pride backlash damaged stock price
- PetSmart faces boycott calls for ‘Pride Dog Bikini,’ donations to group pushing gender ideology on students
- Former Target exec reveals the ‘one item’ that sparked consumer firestorm
- Target VP Was Board Member for K-12 Transgender Advocacy Group
- Trump Era: Target Majorly Tones Down Children’s ‘Pride Month’ Apparel
- CEOs Now Fear Caving to Woke Employees After Florida Pushes Back Against Disney
- Bud Light Sales Continue To Plummet, May Soon Lose Status As Number One Beer
- Bud Light’s Parent Company Lost Over $1 Billion In Revenue After Dylan Mulvaney Partnership: Report
- Bud Light Sales Down 17% After Dylan Mulvaney Partnership
- ‘Nobody Imagined It Would Go On This Long’: Report Finds Bud Light Facing Unbelievable Boycott After Mulvaney Controversy
- SOS: Anheuser-Busch Now Sending Free Beer To Every Employee Of Wholesaler Network: Report
- Parents to Disney: we’re breaking Up – It’s not us, it’s you
- Kristan Hawkins: Georgia boycott is a Hollywood temper tantrum that will hurt women
- AMC to rethink filming ‘The Walking Dead’ in Georgia if abortion law takes effect
- Trump Is Undermining Conservatives’ Anheuser-Busch Boycott
- Winning Political Boycotts Requires Organizing, Not Just Willpower
- Georgia’s Corporate Exodus Signals The Rise Of The Woke Cartel
- Virtue-Signaling CEOs’ Leftist Activism Won’t Save Them In The End
- Tractor Supply’s DEI Reversal Shows The Power Of Citizen Activism
- Polls: Americans Want Businesses To Put Pride Merch Away
- LOL: The Left Thinks This Will Force Companies to Restart Their DEI Programs
- The Absurd Reason People Are Boycotting Major Retailers on Feb. 28
- Bud Light Unbundled
- Dove Facing Boycott Calls Over Partnership with Controversial BLM Activist Promoting ‘Fat Liberation’
- Jack Daniel’s Parent Company Ends DEI Programs to Prevent Potential Boycott
- Target Limiting its Pride Collection After Backlash Sent Sales Slumping Last Year
Sgt Pat and Mal Antoni at Whatfigner News. Heavy use of Daily Wire links above
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