But this is where it gets really twisted.
Lemov told Joe Rogan that when the public found out about Facebook’s psychological experiment two years later, the backlash was intense.
“But, so this is why there was an ethical debate when the experiment was published in 2014.”
The… pic.twitter.com/KvrBNak8qL
— The Vigilant Fox 🦊 (@VigilantFox) May 15, 2025
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But this is where it gets really twisted. Lemov told Joe Rogan that when the public found out about Facebook’s psychological experiment two years later, the backlash was intense. “But, so this is why there was an ethical debate when the experiment was published in 2014.” The revelations weren’t just unsettling—they were dangerous. Some users believed the manipulation pushed them to the brink. “And on the Facebook page of the research group that that did the experiment, at least one user wrote in saying, could I ever find out if I was in that experiment,” Lemov recalled. “Because I was in the emergency room at that time with, you know, threatening to to commit suicide, and I want to know if my feed was altered and maybe that pushed me over, you know, into that that state.” It sounds like something out of Black Mirror. But it happened. “Of course, they could never know and it can’t be traced backwards. And other people had a similar response.” Lemov said the fallout even triggered an official investigation. “And there was even an investigation by the British government about whether this should be sanctioned because it affected users internationally.” But despite the outcry—and the harm—there were no consequences. “Ultimately, there doesn’t seem to have been any sanctions that came out of in anyone associated with it, is mostly promoted.”
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