“Surge Pricing” in American grocery stores has arrived Kroger partnered with Microsoft to introduce AI-powered technologies for personalized pricing

“Kroger just rolled out surge pricing using facial recognition technology: – Determine the maximum price of goods customers are willing to pay – Kroger has the ability to change the prices of their products depending on the facial image of the person buying them – Depending on the image of the person buying the product, they can access our information and dictate that price – Can also use our image to determine how often we buy certain products and increase the price of that product – Dynamic pricing in grocery stores could resemble the airline industry’s ticket pricing strategies “This could lead to discriminatory practices using AI as a scapegoat to charge people of different races, different socioeconomic status, different family sizes, and different dietary restrictions different prices for the same products that they are buying” (Kroger, the largest grocery chain in the U.S., denied claims that ESLs would be used for surge pricing, insisting its pricing strategy aims to lower costs for consumers. “To be clear, Kroger does not and has never engaged in ‘surge pricing.’ Any test of electronic shelf tags is designed to lower prices for more customers where it matters most”) … Yeah right

“Surge Pricing” in American grocery stores has arrived

Kroger partnered with Microsoft to introduce AI-powered technologies for personalized pricing

“Kroger just rolled out surge pricing using facial recognition technology:

– Determine the maximum price of goods customers are… pic.twitter.com/TokqKMGDK8

— Wall Street Apes (@WallStreetApes) December 31, 2024

• This is the start of something very bad. Facial recognition tech to determine max price customers are willing to pay? This is socialism in action, folks. The government and corporations teaming up to control our lives. Stop Socialist Tyranny
• “Food Prices, Tech, and the Mark of the Beast The Bible warns us about a time when things get so bad that people will work all day just to afford bread. “A quart of wheat for a denarius…” (Revelation 6:6). That sounds a lot like rising food prices today, especially with ideas like dynamic pricing—where stores adjust prices based on demand—making it harder for families to keep up. It also says in Revelation 13:16-17 that “no one could buy or sell unless they had the mark.”With more control over how we spend, like digital currencies or other restrictions, are we heading toward a world where access to basic needs is tightly controlled? As Christians, we should be paying attention. We’re called to be wise, prepare for what’s ahead, and trust God to guide us through. What do you think about where things are headed? – Stellar Forge

• This is not what capitalism is or ever been, but what Marxists say it is. Resource distribution based on social status is not a capitalist but communist practice, seen in the USSR and China, where special people had and have special prices depending on their social status. Capitalism operates on the principle of free markets and equal opportunity for all consumers. Selling goods at different prices based on factors like social status or racial identity is enforcing equality of outcome, not equality of opportunity. Equality of opportunity ensures everyone competes on the same terms, while equality of outcome manipulates conditions to achieve predetermined socialist results. Bill Gates isn’t a capitalist but a converted billionaire socialist, advancing communism. Equity – of outcome.  Mike Larson

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