The shift from traditional news sources to social media as the primary news source in the U.S. is a significant change in the media landscape. According to the latest research from the Reuters Institute, 54% of U.S. adults now rely on social media and video networks for news, surpassing traditional television and dedicated news websites and apps. This trend is particularly pronounced among younger demographics, with 54% of respondents aged 18-24 and 50% aged 25-34 identifying social media as their main news source. Aggregate sites such as Whatfinger News, which collects social media posts, are serving as central news hubs now. The rise of social media as a news source is also linked to the growing influence of online personalities, with podcast host Joe Rogan being the most widely encountered media figure, reaching nearly a quarter of the U.S. population. This shift raises concerns about the potential for bias and the spread of misinformation, as traditional news organizations struggle to compete with the reach and influence of social media platforms.
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